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Self Care Trumps Home Care Post-Covid

IRI data reveals a shift in consumer buying patterns as pandemic concerns ebb.

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By: TOM BRANNA

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US demand continues to grow for vitamins, supplements and other health-related products, post-pandemic. That's been a boon for any product that promotes the concept of wellness. Last year, McKinsey noted that $1.5 trillion global market for fitness, nutrition and related products is growing as much as 10% a year. Meanwhile, beauty-from-within formats are surging, too, according to Kline.  However, as concerns about covid-19 ebb, consumers are buying fewer household cleaning products. Acc...

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